The concept "That's new" was built on behalf of Alphatronics, the company behind UNii's security systems. It originated around a question from the target audience, namely a look into the future. The target audience is searching for something new, and UNii is that product.
To attract more businesses to become UNii customers, the intention is for the customer not to have to search for UNii, but rather the other way around. Through direct mailing, Alphatronics takes the initiative to reach the target audience and prompt them to take action. By sending a "piece of cake" or "een eitje" (dutch expression) to potential customers, they receive a delicious snack that also promotes one of UNii's unique selling points (USPs).
UNii Cakebox
UNii Cakebox
UNii 'Eitje'
From the "piece of cake" or the "eitjes" the customer can be redirected to a personalized product page of UNii. On this page, they will be greeted with their own company name. Additionally, Alphatronics can also tailor the messaging to explain why UNii is the ideal solution for that specific company. This approach allows them not only address UNii's USP's, but also the unique requirements of each customer.
Alphatronics liked our concept so much they actually handed out over 300 bags of 'eitjes' at a security convention, which was really cool to see.
Alphatronics' version of our 'eitjes'